In the opening chapters of Dave Eggers’ latest chilling novel, we get a glimpse at a dystopian future in which privacy is a thing of the past and humankind is completely in the thrall of technology. True connection and meaningful communication are withering away. Even the secretary of state tweets dancing rainbow emoji from the official U.S. Department of State account.
At the center of this new world order is the Every, a megacorporation that has acquired Amazon, all the major search engines and social media platforms, and thousands of other companies. Enter Delaney Wells, a young idealist (is there any other kind?) whose parents lost their small-town Idaho store to the Every and now must work for the Every’s Whole Foods-esque grocery service. Delaney believes the Every is “not only a monopoly but also the most reckless and dangerous corporate entity ever conjured—and an existential threat to all that was untamed and interesting about the human species.”
Delaney’s goal is to tear down the Every from the inside. She gets a job at its headquarters and enters an otherworldly corporate culture where everyone dresses the same, steals each others’ ideas and pledges cultlike allegiance to the Every. Delaney begins proposing increasingly outlandish ideas: How about an app that listens to your conversations, tracks the participants’ vital signs and assesses the quality of the interaction? Or artificial intelligence that measures art so we no longer need to decide for ourselves whether “The Last Supper” is beautiful? Or an app called HappyNow? that tells you whether you’re happy with your recent purchases?
To Delaney’s horror, the more ridiculous her pitches, the more enthusiasm they generate, both within the Every and among consumers. She realizes her plan to turn public opinion against the monolithic company has just one flaw: Consumers no longer care about privacy or free will.
Eggers has long established his almost supernatural storytelling skills, and this new book is positively mesmerizing and wholly original. The Every, a companion book to The Circle, will likely scare the bejesus out of readers. The vivid future he depicts feels fantastical but just realistic enough to make you want to unplug your smart speaker and toss your fitness watch.