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STARRED REVIEW

The Myth of Excellence: Why Great Companies Never Try To Be the Best at Everything

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Review of ‘The Myth of Excellence: Why Great Companies Never Try To Be the Best at Everything’

Lou Gerstner, the CEO of IBM, was recently asked on CNN's Lou Dobbs' MoneyLine to explain Big Blue's strong showing in the stock market. "IBM, fortunately, never chased the dot-com phenomenon very hard, and so we missed it," Gerstner said. "We have stayed true to our focus, which is that e-business and the Internet are…

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