Soft!

In Rupert Thomson's new novel, Soft!, an advertising executive's half-cocked, late-night inspiration becomes an ad-campaign with a singular, sinister design in this surreal thriller about soft drinks, stress-fried ad-men, down-on-their-luck thugs, sleep study clinics and subliminal conditioning.

Imagine waking up everyday with the same thought in your mind. As you become more conscious, this idea…