Share this Article:

Review of ‘Soft!’

In Rupert Thomson's new novel, Soft!, an advertising executive's half-cocked, late-night inspiration becomes an ad-campaign with a singular, sinister design in this surreal thriller about soft drinks, stress-fried ad-men, down-on-their-luck thugs, sleep study clinics and subliminal conditioning.

Imagine waking up everyday with the same thought in your mind. As you become more conscious, this idea…

Sign Up

Stay on top of new releases: Sign up for our newsletter to receive reading recommendations in your favorite genres.