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STARRED REVIEW

The Invisible Touch: The Four Keys to Modern Marketing

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Review of ‘The Invisible Touch: The Four Keys to Modern Marketing’

My granddaddy could sell anything. When the shoe company pensioned him off after 50 years, he went straight to work for a little outfit selling customized pens and plaques. He couldn't stand not to sell. And I can't sell to save my life.

Journalists tend to make lousy salespeople and un-promising sales prospects because…

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