Perseus

9780738202440

STARRED REVIEW

The Cluetrain Manifesto: The End of Business as Usual

Share this Article:

Review of ‘The Cluetrain Manifesto: The End of Business as Usual’

Why are we here? Is our purpose in life a) to find fulfillment and human dignity in relationships of mutual love and respect? b) to act as stewards of the earth's bounty and nurturers of its inhabitants? or c) to maximize shareholder value? After years of living through a supercharged but sometimes vicious business environment,…

Sign Up

Stay on top of new releases: Sign up for our enewsletters to receive reading recommendations in your favorite genres every Tuesday.