Nolo Press

9780873373692

STARRED REVIEW

Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success, 2nd Edition

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Review of ‘Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success, 2nd Edition’

Prestbo is markets editor of the Wall Street Journal and Sease is a WSJ editor and writer. That's one clue of how plugged in this book is. And the authors take a pretty orderly approach, outlining the risks, rewards, vehicles to approach (such as American depositary receipts) and those to avoid (such as foreign bonds).…

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