Occasionally at BookPage we link to book trailers at the end of our reviews and features (see Rebel Yell, The Hollow and Ivy & Bean: Doomed to Dance). Trailers also circulate widely on Twitter, Facebook and other social media. One trailer, however, is about to get a much bigger platform.
Quirk Books has announced that the book trailer of Sense and Sensibility and Sea Monsters will screen in six movie theaters around the country through Christmas Day.
Is this a wise advertising move? Would you buy a book based on a trailer?
Over at Slate, Troy Patterson has suggested that the term “trailer” is inappropriate for a book ad – teaser, promo and commercial are all closer to the truth.
What do you think? I enjoy book trailers for their entertainment value, although I haven’t yet been compelled to read a book based purely on a one- or two-minute video.