BUSINESS SELECTIONS

July June May April
March February January 1997 October September
  • The Great American Deception
    By Ravi Batra
    American families are feeling the devastating effects of an ongoing economic crisis. The state of the U.S. economy and politicians who control its fate are to blame, says economist Ravi Batra. The Great American Deception exposes the outdated ideas that both political parties use in a failed effort to control the situation.
    Wiley $24.95 0471165565

  • Inspire Any Audience
    By Tony Jeary
    This book is a well-organized toolchest, a collection of ideas that will improve your performance in front of any room. It covers a wide range of subjects from solving those "nervous jitters" to using tools effectively. The shortcuts and secrets of the pros contained in Inspire Any Audience will make you a more effective presenter.
    Trophy $14.95 1883454077

  • The Empire God Built
    By Alec Foege
    He's a visionary, and a savvy businessman with the know-how to achieve fiscal and political goals with ease. The Empire God Built goes behind the scenes for an in-depth profile of Pat Robertson, a media mogul, global entrepreneur, head of the Christian Coalition, and yes, a televangelist. Find out how one man mastered all this to spread his message.
    Wiley $24.95 047115993X

  • Making 2+2=5
    By John H. Zenger
    People are the key to gaining ground in productivity. With 40 years of detailed business experience, Making 2+2=5 shares 22 steps any firm can implement to outdistance the competition by incorporating the human side of the equation. Employees are the critical resource most firms too often ignore.
    Irwin Professional Publishing $22.95 0786310944

  • cyberwriting
    By Joe Vitale
    The online world is heavily dependent on good writing--and the more powerful your writing skills, the better chance you have for business success in cyberspace. cyberwriting provides you with exactly what you need to create copy that's geared to online conventions, technology, and culture.
    Amacom $18.95 0814479189

  • The Under 35 Guide to Starting and Running Your Business
    By Lisa Shaw
    Control your own future with the practical steps provided in The Under 35 Guide. Young entrepreneurs are profiled for direct answers to real-life questions like where to get money after you've maxed out credit cards, start-up tactics, attention-getters, and more.
    Upstart Publishing $14.95 1574100297

  • Cooperate to Compete
    This book offers you a simple but revolutionary strategy for forming mutually rewarding relationships with customers, suppliers, and even competitors. Cooperate to Compete will give you a wealth of ideas that you can begin putting to work today to remain competitive tomorrow.
    Van Nostrand Reinhold $24.95 0442022530

  • Intimacy on the Run
    Learn how to build a rich marriage in a time-pressured world with Intimacy on the Run, a resource for managing the competing claims of work and home. Principles are based on Christian teachings and show couples how to build stronger, more fulfilling lives while navigating the demands of careers and children.
    Dimensions for Living $10 068701770X

  • Coaching Knock Your Socks Off Service
    By Kristin Anderson
    Getting the best customer service possible from your employees doesn't just happen automatically. Coaching Knock Your Socks Off Service motivates and instructs frontline personnel on how to perform their best and meet new situations head-on. Anyone can use these skills for daily challenges.
    Amacom $17.95 0814479359

  • Best Boss, Worst Boss
    By James B. Miller
    Take a look at the highlights and the lowlights of business leadership in Best Boss, Worst Boss. Antics of the most outrageous bosses nominated for "worst" will make you laugh or turn your stomach, but each have valuable lessons. Gain tips from the "best" leaders bosses will want to emulate.
    Summit $22.95 156530201X

  • Follow Your Career Star
    Discover your true calling in a world of possibilities with Follow Your Career Star. Find out who you are, what you can do, and how to turn your life and career around. Powerful meditation exercises reveal your hidden talents by revealing your inner self. Discover true happiness and a career to last a lifetime.
    Kensington $15 1575660431

  • Working for Yourself
    Don't delay taking the plunge if you're considering self-employment. Find out all you'll need to know in Working for Yourself, a resource that points out pros and cons, how to manage finances and gain start-up capital, how to conduct market research, and how to hire key people.
    Kiplinger $15 0812926455

  • Wealth in a Decade
    By Brett Machtig
    Super investor Brett Machtig defines wealth as the ability to live off the return generated by an investment portfolio. Wealth in a Decade will explain how readers can achieve this wealth in as few as ten years by following Machtig's ten laws of creating wealth, practical ideas for debt reduction, adn savings tips and spending hints.
    Irwin Professional Publishing $24.95 0786310723

  • Against the Gods
    By Peter L. Bernstein
    In an exploration of how risk propelled the process of science and enterprise into the modern world, Against the Gods is a theory book worth investigating. It explores concepts such as probability, uncertainty, the distinction between skill and chance, gambling, investing, and rational versus irrational thinking.
    Wiley $27.95 0471121045

  • Redefining Corporate Soul
    By Allan Cox
    What separates a company of wage slaves from one filled with motivated, enthusiastic workers? Redefining Corporate Soul opens pathways to help readers rediscover purpose, instill team values, and maximize opportunities from information technology to fulfil organizational goals.
    Irwin Professional Publishing $24.95 078630555X

  • The Best of Business Quotations
    This collection of quotations by busuness leaders is a motivating, encouraging gift for everyone in business. With a strong emphasis on integrity, The Best of Business Quotations covers ambition, opportunity, hard work, and striving for success.
    Exley Giftbooks $6.99 1850152667

July
  • Redefining Corporate Soul
    By Allan Cox
    What separates a company of wage slaves from one filled with motivated enthusiastic workers? Redefining Corporate Soul opens pathways to help you rediscover purpose, instill team values, and maximize opportunities from information technology to fulfill organizational goals and destiny.
    Irwin Professional $24.95 078630555X

  • The 7 Universal Laws of Customer Value
    By Stephen C. Broydrick
    Learn practical methods to encourage profits and ate employees in The 7 Universal Laws of Customer Value. Each chapter describes a way to add value to a product or service, and shares secrets on how to defy comparison, select customers, remove risk, stay honest, consistent, and more. These are insights you can't afford not to use.
    Irwin Professional $24.95 0786307323

  • 25 Management Lessons From the Customer's Side of the Counter
    By James H. Donnelly, Jr.
    Customers tell it like it is when explaining how management can improve their satisfaction level. 25 Management Lessons From the Customer's Side of the Counter provides real-life lessons on how to manage, lead, and satisfy people. Learn how to overcome communication barriers and inflexible policies, and more.
    Irwin Professional $16.95 0786310049

  • Keeping Teams on Track
    What happens to teams after they're launched? Keeping Teams on Track focuses on the solutions to successful transitions to teamwork. It provides the reasons why teams struggle, the challenges facing firms when teams are implemented, and the tools and techniques for nurturing teams through the process.
    Irwin Professional $30 0786304758

June
  • Fast Forward MBA in Business and Fast Forward MBA in Finance
    Fast Forward MBA in Business provides the tools you need to find answers fast. The basics in marketing, economics, corporate culture, and leadership is covered in concise, complete chapters. Numbers are the language of business. Fast Forward MBA in Finance helps you make sense of them fast. Budgeting, investment performance, capital gains, cash flow, and more are explained in detail. Understand the theory and apply it in real situations.
    John F. Wiley $12.95 each
    Business 0-471-14660-9

    Finance 0-471-10930-4

  • Hook 'em
    By Ken Matejka
    Use the right kind of bait to keep your audience interested with Hook 'em, a practical guide for communicating with any business group. Inspiring quotes, ample doses of humor, action exercises and technical information for quick use are the strategies that will train any manager how to speak and write effectively.
    Amacom $17.95 0814479014

May
  • Market Unbound
    Sweeping changes in the world economy await. Market Unbound explores the implications of an open global market under no one's control. Extensive research, studies, and relevant examples show consequences for government, investors, and other financial groups. Learn how to survive and thrive.
    John F. Wiley $27.95 0471144460

  • Sales Shock!
    By Mack Hanan
    Traditional selling is dead. Technology, globalism, and a focus on quality are changing the business world at a shocking rate. Sales Shock! will ensure that your business stays up with the changes and escapes the trap of a "sales" approach. Create in-depth, ongoing partnerships in creative niche markets. That's the ticket to growth!
    Amacom $21.95 0814402488

April

  • Keeping the Team Going
    By Deborah Harrington-Mackin
    If you need practical advice on regaining the momentum of veteran teams, then Keeping the Team Going is the tool kit you must have to refuel them. Learn to rebuild team enthusiasm to pursue original goals and maintain the commitment that often elude teams down the long stretch.
    Amacom $18.95 0814470084

©1997, ProMotion, inc.

www@bookpage.com