February Reader's Guide Business

BUSINESS SELECTIONS

February

Proversity
Written in the form of a novel, Proversity details the education of an average manager in an average firm and how he overcomes his bias and sees beyond people's differences to recognize their strengths. Affirmative action and other diversity approaches emphasize what is different, proversity focuses on the common traits we all share.
Wiley $22 0471178187
One Size Fits One
Customer service can make or break a business, so be sure to heed the sound advice from experts in One Size Fits One. Radical changes in management structure, technology, product innovation, and design and manufacturing force firms to meet higher standards of customer service. This guide is a clear blueprint to meeting customer demands.
ITP $24.95 0442020635

January 1997

Talking Dollars and Making Sense
Opportunities abound for African Americans willing to try investment plans. Talking Dollars and Making Sense opens the door to financial freedom and how to set and achieve goals. It's a rare perspective that uses lessons drawn from the lives of black entrepreneurs and investors.
McGraw-Hill $14.95 0070613893
How to Pay Zero Taxes, 1997 Edition
How to Pay Zero Taxes, 1997 Edition outlines the easiest, most practical strategies consumers can use to lower their taxes this year, next year, and beyond. This fully updated guide delivers more tips than any other tax guide. Let Jeff Schnepper help you save money!
McGraw-Hill $14.95 0070577951
Having It All, Having Enough
This sane guide presents practical ideas for working parents burned out on trying to have it all. Having It All/Having Enough supplies real solutions that have worked for mothers and fathers. With this book, you can strike a balance that is tailor-made to your career and family needs.
Amacom $21.95 081440345X
Invest Your Way To Wealth
Make the most of your financial deals with invest your way to wealth. Easy-to-follow strategies help readers set realistic goals, evaluate stocks, bonds, and real estate like a pro, maximize mutual funds, and manage a portfolio, even in bad markets. Terms and formulas are explained, with sound advice in every area.
Kiplinger $25 0812926420
Make Your Money Grow
Ideal for beginning investors, Make Your Money Grow is a lifetime money-management guide. It shares expert advice on debt and credit use, setting up budgets, keeping taxes to a minimum, determining insurance needs, profiting from investments, and creating solid retirement funds.
Kiplinger $15 0812926587
The Personal Finance Kit
Use the tools in The Personal Finance Kit to save money and time, oversee and organize your finances, reach your money goals, and more!
Dearborn Financial Publishing $15.95 0793117135
The Investing Kit
A companion resource, The Investing Kit, explains proven investment strategies and how to use discipline, patience, guidance, and a plan. It succeeds with timeless methods and sound advice.
Dearborn Financial Publishing $19.95 0793116457
The Ernst & Young's Personal Financial Planning Guide, Second Edition is now better than ever. It's still the most comprehensive, authoritative guide you can buy. Its practical tips and investment strategies will start you on the road to smart financial planning today.
Wiley $16.95 0471164844
America's best-selling tax guide, The Ernst & Young Tax Guide 1997, provides forms and tax-saving tips with easy-to-implement explanations.
Wiley $14.95 0471162205
This Best of Business Quotations
This collection of quotations by business leaders is a motivating, encouraging gift for everyone in business. With a strong emphasis on integrity, The Best of Business Quotations covers ambition, opportunity, hard work, and striving for success.
Exley $6.99 185012667
Take Charge of Your Career
Learn from people who've been there. Take Charge of Your Career profiles real people who've turned tough career choices into opportunities for success. Survive career moves with good decisions based on job assessment, skills, negotiation, education, and more. Make the most of each move.
Kiplinger $15 0812928296
Winning The Rat Race
Learn how to build business relationships the right way and for the right reasons in Winning the Rat Race Without Becoming a Rat. Psychologist Kevin Leman, a regular guest on "Good Morning America," offers guidelines on selling, managing, and working in the labor force.
Thomas Nelson $19.99 0840734913
The Dilbert Principle
Cartoonist Scott Adams takes a lighthearted look at corporate America in The Dilbert Principle. With the help of his illustrative creations in Dilbert, the comic strip that has cubicle users and management alike howling with laughter, Adams reveals the business world in all its glorious lunacy.
HarperCollins $22 0887307876
Dare to Change Your Job and Your Life
Based on interviews with more than 5,000 adults from diverse backgrounds, Dare to Change Your Job and Your Life is a powerful book that will help you make the life changes you would like or were forced to consider. Full of positive, inspiring messages, this resource will help develop the knowledge, confidence, strength, and courage to take charge of your career. Find real purpose and embrace risks to enhance the quality of your life.
Jist $14.95 156370224X
The Seven Spiritual Laws of Success
Follow The Seven Spiritual Laws of Success for guidelines on a rewarding life and career. Deepak Chopra shares simple, powerful principles that can be applied to all areas of your life.
Amber-Allen Publishing/New World Library $14 1878424114
Management Would Be Easy...If It Weren't For the People
Organizational psychologist Patricia J. Addesso has put her commonsense approach to workplace psychology into a whimsically titled yet serious book, Management Would Be Easy . . . If It Weren't for the People. This workplace survival guide is a must for business professionals.
Amacom $17.95 0814479154
The Drama of Leadership
The Drama of Leadership helps readers identify what type of leader they are and shows them how to interact with others to achieve success in their organization. This is a passionate appeal to develop the kind of leaders that can take us into the 21st century.
Wiley $27.50 0471148431

October

Investor's Business Daily Guide to the Markets
Investor's Business Daily Guide to the Markets covers the basics behind each market, outlines its historical origins, and walks readers through the various methods available to achieve the best returns on their investments. This guide covers the entire financial marketplace.
Wiley $16.95 0471154822

September

The Great American Deception
By Ravi Batra
American families are feeling the devastating effects of an ongoing economic crisis. The state of the U.S. economy and politicians who control its fate are to blame, says economist Ravi Batra. The Great American Deception exposes the outdated ideas that both political parties use in a failed effort to control the situation.
Wiley $24.95 0471165565
Inspire Any Audience
By Tony Jeary
This book is a well-organized toolchest, a collection of ideas that will improve your performance in front of any room. It covers a wide range of subjects from solving those "nervous jitters" to using tools effectively. The shortcuts and secrets of the pros contained in Inspire Any Audience will make you a more effective presenter.
Trophy $14.95 1883454077
The Empire God Built
By Alec Foege
He's a visionary, and a savvy businessman with the know-how to achieve fiscal and political goals with ease. The Empire God Built goes behind the scenes for an in-depth profile of Pat Robertson, a media mogul, global entrepreneur, head of the Christian Coalition, and yes, a televangelist. Find out how one man mastered all this to spread his message.
Wiley $24.95 047115993X
Making 2+2=5
By John H. Zenger
People are the key to gaining ground in productivity. With 40 years of detailed business experience, Making 2+2=5 shares 22 steps any firm can implement to outdistance the competition by incorporating the human side of the equation. Employees are the critical resource most firms too often ignore.
Irwin Professional Publishing $22.95 0786310944
cyberwriting
By Joe Vitale
The online world is heavily dependent on good writing--and the more powerful your writing skills, the better chance you have for business success in cyberspace. cyberwriting provides you with exactly what you need to create copy that's geared to online conventions, technology, and culture.
Amacom $18.95 0814479189
The Under 35 Guide to Starting and Running Your Business
By Lisa Shaw
Control your own future with the practical steps provided in The Under 35 Guide. Young entrepreneurs are profiled for direct answers to real-life questions like where to get money after you've maxed out credit cards, start-up tactics, attention-getters, and more.
Upstart Publishing $14.95 1574100297
Cooperate to Compete
This book offers you a simple but revolutionary strategy for forming mutually rewarding relationships with customers, suppliers, and even competitors. Cooperate to Compete will give you a wealth of ideas that you can begin putting to work today to remain competitive tomorrow.
Van Nostrand Reinhold $24.95 0442022530
Intimacy on the Run
Learn how to build a rich marriage in a time-pressured world with Intimacy on the Run, a resource for managing the competing claims of work and home. Principles are based on Christian teachings and show couples how to build stronger, more fulfilling lives while navigating the demands of careers and children.
Dimensions for Living $10 068701770X
Coaching Knock Your Socks Off Service
By Kristin Anderson
Getting the best customer service possible from your employees doesn't just happen automatically. Coaching Knock Your Socks Off Service motivates and instructs frontline personnel on how to perform their best and meet new situations head-on. Anyone can use these skills for daily challenges.
Amacom $17.95 0814479359
Best Boss, Worst Boss
By James B. Miller
Take a look at the highlights and the lowlights of business leadership in Best Boss, Worst Boss. Antics of the most outrageous bosses nominated for "worst" will make you laugh or turn your stomach, but each have valuable lessons. Gain tips from the "best" leaders bosses will want to emulate.
Summit $22.95 156530201X
Follow Your Career Star
Discover your true calling in a world of possibilities with Follow Your Career Star. Find out who you are, what you can do, and how to turn your life and career around. Powerful meditation exercises reveal your hidden talents by revealing your inner self. Discover true happiness and a career to last a lifetime.
Kensington $15 1575660431
Working for Yourself
Don't delay taking the plunge if you're considering self-employment. Find out all you'll need to know in Working for Yourself, a resource that points out pros and cons, how to manage finances and gain start-up capital, how to conduct market research, and how to hire key people.
Kiplinger $15 0812926455
Wealth in a Decade
By Brett Machtig
Super investor Brett Machtig defines wealth as the ability to live off the return generated by an investment portfolio. Wealth in a Decade will explain how readers can achieve this wealth in as few as ten years by following Machtig's ten laws of creating wealth, practical ideas for debt reduction, adn savings tips and spending hints.
Irwin Professional Publishing $24.95 0786310723
Against the Gods
By Peter L. Bernstein
In an exploration of how risk propelled the process of science and enterprise into the modern world, Against the Gods is a theory book worth investigating. It explores concepts such as probability, uncertainty, the distinction between skill and chance, gambling, investing, and rational versus irrational thinking.
Wiley $27.95 0471121045
Redefining Corporate Soul
By Allan Cox
What separates a company of wage slaves from one filled with motivated, enthusiastic workers? Redefining Corporate Soul opens pathways to help readers rediscover purpose, instill team values, and maximize opportunities from information technology to fulfil organizational goals.
Irwin Professional Publishing $24.95 078630555X
The Best of Business Quotations
This collection of quotations by busuness leaders is a motivating, encouraging gift for everyone in business. With a strong emphasis on integrity, The Best of Business Quotations covers ambition, opportunity, hard work, and striving for success.
Exley Giftbooks $6.99 1850152667

July

Redefining Corporate Soul
By Allan Cox
What separates a company of wage slaves from one filled with motivated enthusiastic workers? Redefining Corporate Soul opens pathways to help you rediscover purpose, instill team values, and maximize opportunities from information technology to fulfill organizational goals and destiny.
Irwin Professional $24.95 0-7863-0555-X
The 7 Universal Laws of Customer Value
By Stephen C. Broydrick
Learn practical methods to encourage profits and ate employees in The 7 Universal Laws of Customer Value. Each chapter describes a way to add value to a product or service, and shares secrets on how to defy comparison, select customers, remove risk, stay honest, consistent, and more. These are insights you can't afford not to use.
Irwin Professional $24.95 0-7863-0732-3
25 Management Lessons From the Customer's Side of the Counter
By James H. Donnelly, Jr.
Customers tell it like it is when explaining how management can improve their satisfaction level. 25 Management Lessons From the Customer's Side of the Counter provides real-life lessons on how to manage, lead, and satisfy people. Learn how to overcome communication barriers and inflexible policies, and more.
Irwin Professional $16.95 0-7863-1004-9
Keeping Teams on Track
What happens to teams after they're launched? Keeping Teams on Track focuses on the solutions to successful transitions to teamwork. It provides the reasons why teams struggle, the challenges facing firms when teams are implemented, and the tools and techniques for nurturing teams through the process.
Irwin Professional $30 0-7863-0475-8

June

Fast Forward MBA in Business and Fast Forward MBA in Finance
Fast Forward MBA in Business provides the tools you need to find answers fast. The basics in marketing, economics, corporate culture, and leadership is covered in concise, complete chapters. Numbers are the language of business. Fast Forward MBA in Finance helps you make sense of them fast. Budgeting, investment performance, capital gains, cash flow, and more are explained in detail. Understand the theory and apply it in real situations.
John F. Wiley $12.95 each
Business 0-471-14660-9
Finance 0-471-10930-4
Hook 'em
By Ken Matejka
Use the right kind of bait to keep your audience interested with Hook 'em, a practical guide for communicating with any business group. Inspiring quotes, ample doses of humor, action exercises and technical information for quick use are the strategies that will train any manager how to speak and write effectively.
Amacom $17.95 0-8144-7901-4

May

Market Unbound
Sweeping changes in the world economy await. Market Unbound explores the implications of an open global market under no one's control. Extensive research, studies, and relevant examples show consequences for government, investors, and other financial groups. Learn how to survive and thrive.
John F. Wiley $27.95 0-471-14446-0
Sales Shock!
By Mack Hanan
Traditional selling is dead. Technology, globalism, and a focus on quality are changing the business world at a shocking rate. Sales Shock! will ensure that your business stays up with the changes and escapes the trap of a "sales" approach. Create in-depth, ongoing partnerships in creative niche markets. That's the ticket to growth!
Amacom $21.95 0-8144-0248-8

April

Keeping the Team Going
By Deborah Harrington-Mackin
If you need practical advice on regaining the momentum of veteran teams, then Keeping the Team Going is the tool kit you must have to refuel them. Learn to rebuild team enthusiasm to pursue original goals and maintain the commitment that often elude teams down the long stretch.
Amacom $18.95 0-8144-7008-4

March

Vroom! Turbo-Charged Team Building
Get in on the action with Vroom! Turbo-Charged Team Building, a business/comic book that puts a fresh spin on a managment trend that is here to stay! Follow a research-and-development team through an imposing task as managers and workplace heroes role-play in this fun and informative presentation.
Amacom $14.95 0-8144-7900-6

Stop Selling, Start Partnering
Today's customers want help to solve high-level strategic problems, and make and save money. Stop Selling, Start Partnering shows how to build lasting partnerships with buyers, design and nurture customer-focused groups, and quickly adapt to market changes while improving profits. Valuable advice and personal anecdotes outline the program.
Wiley $14.95 0-471-14741-9

January

The Ernst & Young Tax Guide 1996
Get the most current tax help available with The Ernst & Young Tax Guide 1996, the #1 Tax Guide on bestseller lists nationwide. Includes tax return forms, tax-trimming tips, and more.
Wiley $14.95 0-471-12615-2
The Ernst & Young Tax Saver's Guide 1996
This year-round companion to the Ernst & Young Tax Guide gives taxpayers hundreds of everyday planning tips and strategies for lowering their taxes in 1996 and beyond. The Ernst & Young Tax Saver's Guide 1996 includes expanded coverage of mutual funds and easy-to-use charts and tables.
Wiley $10.95 0-471-12616-0
Networking Success: How to Turn
Business & Financial Relationships into Fun & Profit
By Anne Boe
Networking is the key to opening doors to success in business and personal relationships. In Networking Success, Anne Boe reveals to you the most efficient ways to achieve peak performance. You will learn how to reduce your workload, increase productivity, and establish your freedom of expression.
Health Communications, Inc. $12.95 1-55874-365-0
The Art of the Fresh Start: How to Make and Keep
Your New Year's Resolutions for a Lifetime
By Glenna Salsbury
In, The Art of the Fresh Start, Glenna Salsbury will provide you with the tools to uncover the values that guide you, and lead you to discover what you want to achieve and how to get there through internal motivation. By following these powerful principles, you'll immediately begin to experience the masterpiece that is your life.
Health Communications, Inc., $9.95 1-55874-364-2
The Master Motivator: Secrets of Inspired Leadership
By Mark Victor Hansen and Joe Batten
Two of the world's most renowned motivational speakers have joined forces to bring you the definitive book on motivating others. Joe Batten and Mark Victor Hansen have teamed up to show you how to inspire top performance from yourself and those you lead: how you can become The Master Motivator.
Health Communications, Inc. $9.95 1-55874-355-3
The Real Truth About Mutual Funds
By Herbert Ringold
Herb Ringold, a seasoned authority on personal finance, knows the truth about mutual funds. In The Real Truth About Mutual Funds he shares that truth with any investor who's tired of relying on guessing and luck.
Amacom $21.95 0-8144-0314-X
Tax and Preparation Made Easy for the Self-Employed
By Gregory L. Dent and Jeffrey Johnson
In Tax and Preparation Made Easy for the Self-Employed, Gregory L. Dent and Jeffrey Johnson give money-saving tips and line-by-line tax help for the growing number of people who work for themselves.
Wiley $15.95 0-471-11493-6
The Budget Kit CD-ROM
Now you can create a smart budget that saves you time and money all year long with this fully interactive CD-ROM and book set. The Budget Kit will help your money grow with expert advice, and all the worksheets, forms, and facts you need for sound financial success!
Dearborn CD-ROM only 0-7931-1669-4 Book/CD-ROM set 0-7931-1667-8
Empowerment Takes More Than a Minute
By John P. Carlos
Empowerment Takes More Than a Minute explains how to empower the work force by changing old mindsets to a supportive, responsible work environment in which everyone can do their best. Learn three key secrets managers can use for greater success.
Berrett-Koehler Publishers $20 1-881052-83-4
Electronic Job Seach Revolution
Electronic Resume Revolution
Find your best job prospect with the skills you develop in Electronic Job Search Revolution and Electronic Resume Revolution. Scan the latest job search services online, learn in-house tracking systems, and how to customize resumes that grab the attention of both computers and human readers. Keyword formats, graphic and type elements, and video interview tips are included.
Wiley $12.95 each (paperback)
Job Search 0-471-11576-2 Resume 0-471-11584-3
The Portable MBA in Investment
By Peter L. Bernstein
The best-selling author of Capital Ideas brings us this landmark investment book. The Portable MBA in Investment includes in-depth talks on today's market, setting objectives, asset valuation, investment strategies, managing risks, and measuring performance. It's a comprehensive look at investment principles and profitable portfolios.
Wiley $27.95 0-471-10661-5
Profit from Experience
By Gil Amelio
Learn the secrets of transformation management from a man who took a failing firm and made it a two billion-dollar organization. Profit from Experience is the story of Gil Amelio's strategy to save National Semiconductor. Learn which action plan, issues, TEAM programs, and attributes are best suited for your firm.
Van Nostrand Reinhold $24.95 0-442-02055-4
101 Businesses You Can Start on the Internet
By Daniel S. Janal
Thinking about starting your own business on the Internet but don't know where to start? Look no further. In 101 Businesses You Can Start on the Internet, Daniel S. Janal provides you with ideas and guides you on promoting and selling on the Internet.
Van Nostrand Reinhold $24.95 0-442-02202-6
A Portfolio of Business Jokes
Exley Giftbooks has put together a collection of the funniest jokes for those poor souls who spend their lives doing business in A Portfolio of Business Jokes. Cartoon illustrations are included in this pocket-size joke book suited for any business person.
Exley Giftbooks $6.99 1-85015-259-4
Life is a Contact Sport
By Ken Kragen
Fueled by his ebullient personality and his fascinating stories of the entertainment industry, master strategist Ken Kragen distills the essence of his 35-year career in Life is a Contact Sport. As a personal manager, television producer, talent adviser, and fund-raiser, he shares 10 key principles for proven success.
Quill $12 0-688-14622-8

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