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The color of money
It may well be the id of our economic decision-making. We spend with impunity, use our charge cards with abandon, and deliver unto ourselves the material goods our parents could not afford. We know better, of course. But on a powerful instinctual level, we don't care. Like Freudian characters on a whirlwind shopping spree, we are driven to dismantle our financial futures as we erode the spiritual side of our financial lives. Of course, it doesn't have to be this way, as these authors will attest. The authors of two new books would have us conquer ruinous spending tendencies and set forth on a path of psychic fulfillment in our economic lives. As we embark on this path, authors of three other books would guide us in making the right choices in investing in the stock market, in mutual funds, and, ultimately, in ourselves. |
REVIEWS BY LORETTA KALB
Orman should know. The PBS luminary and author of the best-selling book The 9 Steps to Financial Freedom lost her courage after discovering that a burglar had plundered the files of her young business. While recovering from that devastating setback, she began to look at her personal life in a new way, following a course that eventually restored her pocketbook and replenished her personal well-being. In this, Orman's third book, the author tells how we can change our lives, too, leaving behind our mistakes as we seek to achieve personal and monetary wealth. The author provides plenty of financial guidance, from home-buying to opening an Individual Retirement Account and charitable giving. She tackles common-sense questions typically not addressed in other money-management books: am I liable for the debts my spouse incurred before our marriage? (No.) Do I have a legal duty to support my spouse during marriage? (Yes.) One chapter focuses on what is "yours, mine and ours" in a relationship -- addressing many of the questions people face in second marriages or life partnerships. Money, explains Orman, has its own life force that affects all aspects of our lives. If we neglect our checking accounts and accumulate belongings for which we have no immediate need, we strip ourselves of more than money. When we face financial bankruptcy, is it any wonder we face spiritual bankruptcy, too? The opposite condition -- the one to which we all aspire -- is Orman's vision of a rich and radiantly abundant life, where there is spiritual fullness and clarity of purpose, where we value people, money, and material things -- in that order.
By Suze Orman Riverhead Books, $24.95 ISBN 1573221252
BDD Audio, unabridged, $39.95 ISBN 0553502298
BDD Audio, abridged, $25 ISBN 0553526073
In short, basic assumptions we make about ourselves and our personal associations also govern our decisions about money. To understand this is to grasp motivations in nearly all our activities: Why we spend. Why we save. Why we go through life without properly defining what we want to achieve. Why we neglect or insidiously misdirect our personal lives. What's more, once we are swept in a misguided direction, how do we recognize where we went wrong and embark, instead, on the road to abundance in our lives and in our bank accounts? "We are so immersed in the culture of currency," explains Nemeth, a clinical psychologist, "that asking us to look at our relationship with money is like asking a fish to look at the water it's swimming in." Maybe so. But Nemeth does a commendable job of getting us to examine the lives we create for ourselves so that we may better recognize our motivations and fulfill our standards of integrity relating to our handling of money. Once we have identified our inner blocks to progress, writes Nemeth, we can abandon old beliefs, conquer obstacles, and willingly accept support from others. This, she promises, will set us on the path to mastering the energy of money.
By Maria Nemeth Ballantine Wellspring, $24.95 ISBN 0345430999
The introduction traces Wall Street from its historical beginnings. Wall Street in Manhattan, for example, started as a 12-foot-high wooden stockade the Dutch settlers of New Amsterdam built to protect themselves from repeated attacks from the British. After the Dutch surrender, the British in 1685 built a road alongside the former stockade site and named it Wall Street. American securities trading and modern analysis, naturally, came later. But the connection to history seems evident still in Warren E. Buffett's contribution to the analysis section. Buffett studied under the late Benjamin Graham, who in 1934 co-wrote a seminal book on securities analysis and whose writings are included in the anthology. Contributors also include gurus Peter Lynch, made famous for transforming Fidelity's Magellan Fund into a $13 billion powerhouse, and Abby Joseph Cohen, the woman who's assessments of impending market cycles are among the most closely watched on Wall Street. Martin E. Zweig of the top-ranked newsletter, Zweig Forecast, tells why it's sometimes better to sell short (bet that a stock will go down). And real estate magnate Donald Trump tells us why, on occasion, he fights back -- and wins. His telling observation: "Money always talks in the end."
Edited by Peter Krass John Wiley & Sons, $29.95 ISBN 0471294543
Indeed, Farrell's strategies for investing are refreshing and ingenious in their simplicity. Among them: do your own investing and focus on mutual funds. Start saving early in life (or right away if it's late) and do so with practiced regularity. Take full advantage of your employer-sponsored 401(k) plan. Select a portfolio strategy that meets your needs (such as income preservation v. aggressive growth), and hold onto your funds once you buy them. Most appealing is that Farrell does much of the work for the investor by researching and compiling America's top 100 "superstar funds." The top 100 is a welcome relief to anyone starting out in the 10,000-plus mutual fund world. The book conveniently breaks worthwhile funds into useful categories (index funds, aggressive growth, global and international, bond funds, and so on). Best of all, Farrell provides text on each selection, giving insight into fund managers, fund performance, and the investment strategies.
By Paul B. Farrell Bloomberg Press, $15.95 ISBN 1576600718
If you want to avoid companies that invest in tobacco or alcohol products, these funds can help you achieve your goals. Hope to avoid companies that engage in animal testing or make military weapons? The authors guide you through the process. The Brills are financial consultants specializing in social investing. Feigenbaum is publisher of the social industry newsletter, GreenMoney Journal. They identify funds that emphasize protecting wildlife or sustaining the environment. Other funds allow you to invest in your own community through affordable housing, small business, or community development lending. The book also tells how you can work to increase corporate responsibility on issues you care about through shareholder activism. The writers have dubbed social investing "natural investing." They define it as an act in which "personal values and personal finance dwell together in mutually supportive symbiosis." Their concept is inviting: when we integrate our values with our money, we can achieve financial goals while making the world a better place to live.
By Hal Brill, Jack A. Brill, and Cliff Feigenbaum Bloomberg Press, $21.95 ISBN 1576600262
Loretta Kalb is a writer in California.
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