October Reader's Guide Business

BUSINESS SELECTIONS

October

The Rich & Famous Money Book
At long last, a look at the reality of the financial successes and missteps of leading celebrities. Gain valuable insight from the lessons learned by the stars on the secrets of maintaining wealth in The Rich & Famous Money Book.
John Wiley & Sons $19.95 047118540X

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The Soul of Success
Organized by topics used throughout all phases of business, The Soul of Success features sections on setting goals, tapping into creativity, developing confidence, and taking risks. Warren Buffett, Maya Angelou, Stephen Covey, Oprah Winfrey, Bill Cosby, and Bill Gates contribute.
John Wiley & Sons $16.95 047118022X

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A Woman's Guide to Savvy Investing is a must for today's woman conscious of her future financial security. Research has proven that women are often better investors than men, so learn how from a personal finance expert to enhance your money-making potential and management.
Amacom $24.95 0814403816

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September

Cyber Meeting
Computers have changed the way businesspeople meet and communicate. So much work is conducted online now, that a resource like Cyber Meeting is essential in keeping contacts informed. The book suggests software, desktop video cameras, techniques for live broadcasts in meetings, and much more.
Amacom $27.95 0814403522

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Forbes Great Minds of Business
Learn from success as Forbes magazine introduces readers to the Great Minds of Business. Five fascinating business visionaries chronicle their wisdom and experience. From ideas to fears to past achievements and future goals, these industry icons share candidly to enlighten and entertain those who want to succeed.
Wiley $24.95 0471196525

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What Savvy Inve$tors Know That You Don't
An introduction to the world of financial security, What Savvy Inve$tors Know That You Don't is a resource today's woman needs for understanding the ins and outs of bonds, stocks, and mutual funds. Written in a breezy, conversational style, the guidebook offers common-sense tips building a financial safety net.
Harlequin Ultimate Guides $5.99 0373805144

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The Book of Business Wisdom
Imagine sitting down and conversing about the big picture of success with 57 of the greatest business minds that ever lived. The Book of Business Wisdom offers such a chance. A collection of essays, this anthology shares insights into everything from how to get ahead to entrepreneurship to remaining individual in the corporate world.
Wiley & Sons $30 0471165123

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Why Didn't I Think of That?
Insightful and quirky, Why Didn't I Think of That? tells the origins of some of world's best-loved inventions. Find out how coffee filters, Band-Aid, Saran Wrap, The Club, Velcro, Bic Pens, Rollerblades, and other products were born. From the practical to the silly, it's a colorful look at ingenuity.
John Wiley & Sons $14.95 0471165115

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Games Bosses Play
Employees can now identify the Games Bosses Play with these management strategies. Included are everyday work dilemmas such as being denied a raise, not getting proper credit for success, and taking the blame that was the boss' responsibility. Here are real solutions for dealing with disappointment.
Contemporary $12.95 0809230852

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The Ultimate Business Library
Don't have the time to read 50 of the most influential business books of all time? Now you can read concise, lively commentaries on each major book in The Ultimate Business Library. Valuable insights are provided in a fraction of the time to help managers who crave business knowledge but are short on time.
Amacom $24.95 0814403956

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Rapid Problem Solving with Post-it© Notes
Solve problems, create solutions, and find answers fast -- all with the help of Rapid Problem Solving with Post-it© Notes. Learn how versatile thaese little square paper tools are, from the simplest to the most complex situation. Six methods are clearly described -- more than 70 diagrams and examples show you how to be an effective problem solver.
Fisher Books $14.95 1555611427

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Chuck Carlson's 60-Second Investor
Learn the essentials of wealth-building quickly and easily with money expert Chuck Carlson's 60-Second Investor. Hundreds of thousands of investors rely on the advice presented in this invaluable guide to stocks, mutual funds, and Internet investment strategies. Those without much time get a powerful package of tips, tactics, and tools for solid investing. Topics include market timing, stock splits, borrowing from your broker, opportunities for "little guys," and becoming a millionaire.
McGraw-Hill $12.95 0070118922

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July

Why Didn't I Think Of That?
Insightful and quirky, Why Didn't I Think Of That? tells the origins of some of world's best-loved inventions. Find out how coffee filters, Band-Aid, Saran Wrap, The Club, Velcro, Bic Pens, Rollerblades, and other products were birthed. From the practical to silly, it's a colorful look at ingenuity.
Wiley $14.95 0471165115

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June

The Power of Alignment
Like the misaligned wheels of a car, firms that are pulled into all directions lose direction and power. The Power of Alignment shows companies how to maintain sustained growth and profits. Business leaders discover how to align customers, process, vision, and leadership to achieve maximum growth and potential.
Wiley $24.95 0471177903

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In the Company of Giants
Creative genius in the cyberworld has opened up new frontiers with unlimited possibilities. Get the inside stories of the giants of cyberland, in their own words, with In the Company of Giants. This gathering of intelligence includes Steven Jobs, Bill Hewlett, Ed McCracken (Netscape), Steve Case (America Online), and the man everyone loves or hates, Bill Gates. They offer more than a few surprises that any high-tech fan will be unable to resist.
McGraw Hill $26.95 0070329346

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May

Annual Report of the United States of America A young financial analyst did what the government wouldn't by publishing the Annual Report of the United States of America. Charts and graphs and simple language spell out the budget and offer data on AIDS, the environment, Social Security and more.
McGraw Hill $14.95 0070062862

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Overdrive
Is Bill Gates a brilliant business mind or an underhanded competitor? Overdrive is the hard-hitting story that goes behind the scenes and draws on exclusive interviews to give fresh insight into Gates and the extreme lengths he'll go to keep Microsoft on top.
Wiley $24.95 0471180416

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April

Bloomberg by Bloomberg
A "must-read" for those keeping up with developments in business and information, Bloomberg by Bloomberg is the autobiography of a major player and grand-scale entrepreneur whose original thinking and bold moves are changing the very face of the media business.
John Wiley & Sons $24.95 0471155454

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Reclaiming Higher Ground
With a message that upholds hope, human values, and personal satisfaction, reclaiming higher ground is an inspiring book that puts heart and soul back into business. Strategies are based on deep personal values with a dual purpose: find a better way and different way to boost the bottom line and maintain integrity.
McGraw-Hill $21.95 0070579199

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Warren Buffett Speaks
The world's greatest investor shares life's little secrets of success in Warren Buffett Speaks. A stunning collection of quotes use humor and wry wit on such diverse subjects as investing, running a business, honesty, teaching, paying taxes, and much more. His profitable philosophy is often surprising, and always intriguing.
John Wiley & Sons $16.95 047116996X

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Your Successful Real Estate Career
Break ground on property values, technical applications, passing the licensing exam, and more with Your Successful Real Estate Career. This comprehensive guide prepares those in the business for long-term success by teaching people skills, property disclosure laws, and changes in management and regulatory agencies.
Amacom $17.95 0814479316

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How to Self-Publish Your Own Comic Book
Self-publishers are thriving in the comic book industry, and now you can too with the knowledge in How To Self-Publish Your Own Comic Book. Freelance artists, writers, investors, lawyers, contracts, trademarks, sales, licenses, printing, distribution, trade shows, news services, and more are covered in detail.
Watson-Guptill $19.95 0823024555

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The Top Ten List for Graduates
Written especially for those wrapping up their school days, The Top Ten List for Graduates uses encouragement and humor as guideposts to help them on their way through life. Author and pastor James Moore uses witty and wise reminders for grads to embrace the future with faith, love, confidence, and hope -- a list no graduate should be without!
Dimensions for Living $12 0687007003

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March

Architects of the Web
By Robert H. Reid
This is the incredible story of the evolution of the Web as told by the visionaries and mavericks who made it happen. Packed with seat-of-the-pants ingenuity and crackling with the heady excitement of writing the rules of a whole new world, here is the first overview of this rapidly emerging industry.
Wiley $27.95 0471171875

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Digital Literacy
By Paul Glister
Digital Literacy provides the basic thinking skills and competencies needed to thrive in an interactive environment. Learn how to evaluate information found in news groups, bulletin boards, and other online sources. Armed with the digital literacy skills presented here, you can take full advantage of this incredible universe.
Wiley $22.95 0471165204

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The 8 Practical Practices of Exceptional Companies
By Jac Fitz-Enz
Based on research involving more than 1,000 companies worldwide and filled with case studies, The 8 Practices of Exceptional Companies documents how the best firms perform. Managers and executives will learn how to shift their focus away from short-term improvements to long-term success.
Amacon $24.95 0814403484

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HTML Sourcebook
The definitive guide to HTML for Web professionals, this extensively revised edition will teach you all the commands, tools, and techniques needed to create state-of-the-art Web page documents. Learn how to use HTML with Java and Netscape, design your own pages, and more!
Wiley $29.95 0471175757

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Powerful Black Women
Historically significant and inspirational, Powerful Black Women shares 71 special stories of female achievement. Women such as sisters Sadie and Bessie Delany, Tina Turner, Justina L. Ford, and more are featured in this gift to be shared with daughters and granddaughters alike.
Visible Ink $18.95 0787608823

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Management Would Be Easy . . . If It Weren't for the People
Organizational psychologist Patricia J. Addesso has put her commonsense approach to workplace psychology into a whimsically titled yet serious book, Management Would Be Easy . . . If It Weren't for the People. This workplace survival guide is a must for business professionals.
Amacom $17.95 0814479154

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The Book That's Sweeping America!
When Stephen Michael Peter Thomas talks, people really listen. He is one of the rare thinkers who can make timeless half-truths sound refreshingly new. Packed with knowledge, insight, and sometimes even a kernel of wisdom, The Book That's Sweeping America! offers readers what Fortune 100 companies have paid millions for. Leadership. Competition. Strategy. Wardrobe. Stephen Michael Peter Thomas tackles each topic one by one. Filled with eye-catching photos, charts, and graphics that make even the most obvious ideas easy to grasp.
Wiley $17.95 0471173983

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Master Minding the Store
In case you haven't noticed, there's a whole new retail and marketing scene out there. It's complicated, intensely competitive, and changing at a rate that's hard to keep up with. Master Minding the Store helps you deal with the present situation and prepare for the future by imparting the creative insights of Donald Ziccardi who has logged 20 years in marketing and advertising. His experience is woven into over 100 real-life anecdotes and case studies, creative executions, and agency-client relationships that provide the wisdom of years and years of experience.
Wiley $27.95 0471139106

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February

Proversity
Written in the form of a novel, Proversity details the education of an average manager in an average firm and how he overcomes his bias and sees beyond people's differences to recognize their strengths. Affirmative action and other diversity approaches emphasize what is different, proversity focuses on the common traits we all share.
Wiley $22 0471178187

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One Size Fits One
Customer service can make or break a business, so be sure to heed the sound advice from experts in One Size Fits One. Radical changes in management structure, technology, product innovation, and design and manufacturing force firms to meet higher standards of customer service. This guide is a clear blueprint to meeting customer demands.
ITP $24.95 0442020635

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January 1997

Talking Dollars and Making Sense
Opportunities abound for African Americans willing to try investment plans. Talking Dollars and Making Sense opens the door to financial freedom and how to set and achieve goals. It's a rare perspective that uses lessons drawn from the lives of black entrepreneurs and investors.
McGraw-Hill $14.95 0070613893

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How to Pay Zero Taxes, 1997 Edition
How to Pay Zero Taxes, 1997 Edition outlines the easiest, most practical strategies consumers can use to lower their taxes this year, next year, and beyond. This fully updated guide delivers more tips than any other tax guide. Let Jeff Schnepper help you save money!
McGraw-Hill $14.95 0070577951

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Having It All, Having Enough
This sane guide presents practical ideas for working parents burned out on trying to have it all. Having It All/Having Enough supplies real solutions that have worked for mothers and fathers. With this book, you can strike a balance that is tailor-made to your career and family needs.
Amacom $21.95 081440345X

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Invest Your Way To Wealth
Make the most of your financial deals with invest your way to wealth. Easy-to-follow strategies help readers set realistic goals, evaluate stocks, bonds, and real estate like a pro, maximize mutual funds, and manage a portfolio, even in bad markets. Terms and formulas are explained, with sound advice in every area.
Kiplinger $25 0812926420

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Make Your Money Grow
Ideal for beginning investors, Make Your Money Grow is a lifetime money-management guide. It shares expert advice on debt and credit use, setting up budgets, keeping taxes to a minimum, determining insurance needs, profiting from investments, and creating solid retirement funds.
Kiplinger $15 0812926587

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The Personal Finance Kit
Use the tools in The Personal Finance Kit to save money and time, oversee and organize your finances, reach your money goals, and more!
Dearborn Financial Publishing $15.95 0793117135

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The Investing Kit
A companion resource, The Investing Kit, explains proven investment strategies and how to use discipline, patience, guidance, and a plan. It succeeds with timeless methods and sound advice.
Dearborn Financial Publishing $19.95 0793116457

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The Ernst & Young's Personal Financial Planning Guide, Second Edition is now better than ever. It's still the most comprehensive, authoritative guide you can buy. Its practical tips and investment strategies will start you on the road to smart financial planning today.
Wiley $16.95 0471164844

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America's best-selling tax guide, The Ernst & Young Tax Guide 1997, provides forms and tax-saving tips with easy-to-implement explanations.
Wiley $14.95 0471162205

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This Best of Business Quotations
This collection of quotations by business leaders is a motivating, encouraging gift for everyone in business. With a strong emphasis on integrity, The Best of Business Quotations covers ambition, opportunity, hard work, and striving for success.
Exley $6.99 185012667

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Take Charge of Your Career
Learn from people who've been there. Take Charge of Your Career profiles real people who've turned tough career choices into opportunities for success. Survive career moves with good decisions based on job assessment, skills, negotiation, education, and more. Make the most of each move.
Kiplinger $15 0812928296

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Winning The Rat Race
Learn how to build business relationships the right way and for the right reasons in Winning the Rat Race Without Becoming a Rat. Psychologist Kevin Leman, a regular guest on "Good Morning America," offers guidelines on selling, managing, and working in the labor force.
Thomas Nelson $19.99 0840734913

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The Dilbert Principle
Cartoonist Scott Adams takes a lighthearted look at corporate America in The Dilbert Principle. With the help of his illustrative creations in Dilbert, the comic strip that has cubicle users and management alike howling with laughter, Adams reveals the business world in all its glorious lunacy.
HarperCollins $22 0887307876

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Dare to Change Your Job and Your Life
Based on interviews with more than 5,000 adults from diverse backgrounds, Dare to Change Your Job and Your Life is a powerful book that will help you make the life changes you would like or were forced to consider. Full of positive, inspiring messages, this resource will help develop the knowledge, confidence, strength, and courage to take charge of your career. Find real purpose and embrace risks to enhance the quality of your life.
Jist $14.95 156370224X

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The Seven Spiritual Laws of Success
Follow The Seven Spiritual Laws of Success for guidelines on a rewarding life and career. Deepak Chopra shares simple, powerful principles that can be applied to all areas of your life.
Amber-Allen Publishing/New World Library $14 1878424114

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Management Would Be Easy...If It Weren't For the People
Organizational psychologist Patricia J. Addesso has put her commonsense approach to workplace psychology into a whimsically titled yet serious book, Management Would Be Easy . . . If It Weren't for the People. This workplace survival guide is a must for business professionals.
Amacom $17.95 0814479154

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The Drama of Leadership
The Drama of Leadership helps readers identify what type of leader they are and shows them how to interact with others to achieve success in their organization. This is a passionate appeal to develop the kind of leaders that can take us into the 21st century.
Wiley $27.50 0471148431

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October

Investor's Business Daily Guide to the Markets
Investor's Business Daily Guide to the Markets covers the basics behind each market, outlines its historical origins, and walks readers through the various methods available to achieve the best returns on their investments. This guide covers the entire financial marketplace.
Wiley $16.95 0471154822

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