August Reader's Guide Business

BUSINESS SELECTIONS

July

Why Didn't I Think Of That?
Insightful and quirky, Why Didn't I Think Of That? tells the origins of some of world's best-loved inventions. Find out how coffee filters, Band-Aid, Saran Wrap, The Club, Velcro, Bic Pens, Rollerblades, and other products were birthed. From the practical to silly, it's a colorful look at ingenuity.
Wiley $14.95 0471165115

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June

The Power of Alignment
Like the misaligned wheels of a car, firms that are pulled into all directions lose direction and power. The Power of Alignment shows companies how to maintain sustained growth and profits. Business leaders discover how to align customers, process, vision, and leadership to achieve maximum growth and potential.
Wiley $24.95 0471177903

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In the Company of Giants
Creative genius in the cyberworld has opened up new frontiers with unlimited possibilities. Get the inside stories of the giants of cyberland, in their own words, with In the Company of Giants. This gathering of intelligence includes Steven Jobs, Bill Hewlett, Ed McCracken (Netscape), Steve Case (America Online), and the man everyone loves or hates, Bill Gates. They offer more than a few surprises that any high-tech fan will be unable to resist.
McGraw Hill $26.95 0070329346

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May

Annual Report of the United States of America A young financial analyst did what the government wouldn't by publishing the Annual Report of the United States of America. Charts and graphs and simple language spell out the budget and offer data on AIDS, the environment, Social Security and more.
McGraw Hill $14.95 0070062862

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Overdrive
Is Bill Gates a brilliant business mind or an underhanded competitor? Overdrive is the hard-hitting story that goes behind the scenes and draws on exclusive interviews to give fresh insight into Gates and the extreme lengths he'll go to keep Microsoft on top.
Wiley $24.95 0471180416

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April

Bloomberg by Bloomberg
A "must-read" for those keeping up with developments in business and information, Bloomberg by Bloomberg is the autobiography of a major player and grand-scale entrepreneur whose original thinking and bold moves are changing the very face of the media business.
John Wiley & Sons $24.95 0471155454

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Reclaiming Higher Ground
With a message that upholds hope, human values, and personal satisfaction, reclaiming higher ground is an inspiring book that puts heart and soul back into business. Strategies are based on deep personal values with a dual purpose: find a better way and different way to boost the bottom line and maintain integrity.
McGraw-Hill $21.95 0070579199

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Warren Buffett Speaks
The world's greatest investor shares life's little secrets of success in Warren Buffett Speaks. A stunning collection of quotes use humor and wry wit on such diverse subjects as investing, running a business, honesty, teaching, paying taxes, and much more. His profitable philosophy is often surprising, and always intriguing.
John Wiley & Sons $16.95 047116996X

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Your Successful Real Estate Career
Break ground on property values, technical applications, passing the licensing exam, and more with Your Successful Real Estate Career. This comprehensive guide prepares those in the business for long-term success by teaching people skills, property disclosure laws, and changes in management and regulatory agencies.
Amacom $17.95 0814479316

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How to Self-Publish Your Own Comic Book
Self-publishers are thriving in the comic book industry, and now you can too with the knowledge in How To Self-Publish Your Own Comic Book. Freelance artists, writers, investors, lawyers, contracts, trademarks, sales, licenses, printing, distribution, trade shows, news services, and more are covered in detail.
Watson-Guptill $19.95 0823024555

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The Top Ten List for Graduates
Written especially for those wrapping up their school days, The Top Ten List for Graduates uses encouragement and humor as guideposts to help them on their way through life. Author and pastor James Moore uses witty and wise reminders for grads to embrace the future with faith, love, confidence, and hope -- a list no graduate should be without!
Dimensions for Living $12 0687007003

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March

Architects of the Web
By Robert H. Reid
This is the incredible story of the evolution of the Web as told by the visionaries and mavericks who made it happen. Packed with seat-of-the-pants ingenuity and crackling with the heady excitement of writing the rules of a whole new world, here is the first overview of this rapidly emerging industry.
Wiley $27.95 0471171875

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Digital Literacy
By Paul Glister
Digital Literacy provides the basic thinking skills and competencies needed to thrive in an interactive environment. Learn how to evaluate information found in news groups, bulletin boards, and other online sources. Armed with the digital literacy skills presented here, you can take full advantage of this incredible universe.
Wiley $22.95 0471165204

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The 8 Practical Practices of Exceptional Companies
By Jac Fitz-Enz
Based on research involving more than 1,000 companies worldwide and filled with case studies, The 8 Practices of Exceptional Companies documents how the best firms perform. Managers and executives will learn how to shift their focus away from short-term improvements to long-term success.
Amacon $24.95 0814403484

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HTML Sourcebook
The definitive guide to HTML for Web professionals, this extensively revised edition will teach you all the commands, tools, and techniques needed to create state-of-the-art Web page documents. Learn how to use HTML with Java and Netscape, design your own pages, and more!
Wiley $29.95 0471175757

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Powerful Black Women
Historically significant and inspirational, Powerful Black Women shares 71 special stories of female achievement. Women such as sisters Sadie and Bessie Delany, Tina Turner, Justina L. Ford, and more are featured in this gift to be shared with daughters and granddaughters alike.
Visible Ink $18.95 0787608823

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Management Would Be Easy . . . If It Weren't for the People
Organizational psychologist Patricia J. Addesso has put her commonsense approach to workplace psychology into a whimsically titled yet serious book, Management Would Be Easy . . . If It Weren't for the People. This workplace survival guide is a must for business professionals.
Amacom $17.95 0814479154

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The Book That's Sweeping America!
When Stephen Michael Peter Thomas talks, people really listen. He is one of the rare thinkers who can make timeless half-truths sound refreshingly new. Packed with knowledge, insight, and sometimes even a kernel of wisdom, The Book That's Sweeping America! offers readers what Fortune 100 companies have paid millions for. Leadership. Competition. Strategy. Wardrobe. Stephen Michael Peter Thomas tackles each topic one by one. Filled with eye-catching photos, charts, and graphics that make even the most obvious ideas easy to grasp.
Wiley $17.95 0471173983

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Master Minding the Store
In case you haven't noticed, there's a whole new retail and marketing scene out there. It's complicated, intensely competitive, and changing at a rate that's hard to keep up with. Master Minding the Store helps you deal with the present situation and prepare for the future by imparting the creative insights of Donald Ziccardi who has logged 20 years in marketing and advertising. His experience is woven into over 100 real-life anecdotes and case studies, creative executions, and agency-client relationships that provide the wisdom of years and years of experience.
Wiley $27.95 0471139106

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February

Proversity
Written in the form of a novel, Proversity details the education of an average manager in an average firm and how he overcomes his bias and sees beyond people's differences to recognize their strengths. Affirmative action and other diversity approaches emphasize what is different, proversity focuses on the common traits we all share.
Wiley $22 0471178187

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One Size Fits One
Customer service can make or break a business, so be sure to heed the sound advice from experts in One Size Fits One. Radical changes in management structure, technology, product innovation, and design and manufacturing force firms to meet higher standards of customer service. This guide is a clear blueprint to meeting customer demands.
ITP $24.95 0442020635

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January 1997

Talking Dollars and Making Sense
Opportunities abound for African Americans willing to try investment plans. Talking Dollars and Making Sense opens the door to financial freedom and how to set and achieve goals. It's a rare perspective that uses lessons drawn from the lives of black entrepreneurs and investors.
McGraw-Hill $14.95 0070613893

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How to Pay Zero Taxes, 1997 Edition
How to Pay Zero Taxes, 1997 Edition outlines the easiest, most practical strategies consumers can use to lower their taxes this year, next year, and beyond. This fully updated guide delivers more tips than any other tax guide. Let Jeff Schnepper help you save money!
McGraw-Hill $14.95 0070577951

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Having It All, Having Enough
This sane guide presents practical ideas for working parents burned out on trying to have it all. Having It All/Having Enough supplies real solutions that have worked for mothers and fathers. With this book, you can strike a balance that is tailor-made to your career and family needs.
Amacom $21.95 081440345X

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Invest Your Way To Wealth
Make the most of your financial deals with invest your way to wealth. Easy-to-follow strategies help readers set realistic goals, evaluate stocks, bonds, and real estate like a pro, maximize mutual funds, and manage a portfolio, even in bad markets. Terms and formulas are explained, with sound advice in every area.
Kiplinger $25 0812926420

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Make Your Money Grow
Ideal for beginning investors, Make Your Money Grow is a lifetime money-management guide. It shares expert advice on debt and credit use, setting up budgets, keeping taxes to a minimum, determining insurance needs, profiting from investments, and creating solid retirement funds.
Kiplinger $15 0812926587

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The Personal Finance Kit
Use the tools in The Personal Finance Kit to save money and time, oversee and organize your finances, reach your money goals, and more!
Dearborn Financial Publishing $15.95 0793117135

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The Investing Kit
A companion resource, The Investing Kit, explains proven investment strategies and how to use discipline, patience, guidance, and a plan. It succeeds with timeless methods and sound advice.
Dearborn Financial Publishing $19.95 0793116457

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The Ernst & Young's Personal Financial Planning Guide, Second Edition is now better than ever. It's still the most comprehensive, authoritative guide you can buy. Its practical tips and investment strategies will start you on the road to smart financial planning today.
Wiley $16.95 0471164844

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America's best-selling tax guide, The Ernst & Young Tax Guide 1997, provides forms and tax-saving tips with easy-to-implement explanations.
Wiley $14.95 0471162205

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This Best of Business Quotations
This collection of quotations by business leaders is a motivating, encouraging gift for everyone in business. With a strong emphasis on integrity, The Best of Business Quotations covers ambition, opportunity, hard work, and striving for success.
Exley $6.99 185012667

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Take Charge of Your Career
Learn from people who've been there. Take Charge of Your Career profiles real people who've turned tough career choices into opportunities for success. Survive career moves with good decisions based on job assessment, skills, negotiation, education, and more. Make the most of each move.
Kiplinger $15 0812928296

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Winning The Rat Race
Learn how to build business relationships the right way and for the right reasons in Winning the Rat Race Without Becoming a Rat. Psychologist Kevin Leman, a regular guest on "Good Morning America," offers guidelines on selling, managing, and working in the labor force.
Thomas Nelson $19.99 0840734913

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The Dilbert Principle
Cartoonist Scott Adams takes a lighthearted look at corporate America in The Dilbert Principle. With the help of his illustrative creations in Dilbert, the comic strip that has cubicle users and management alike howling with laughter, Adams reveals the business world in all its glorious lunacy.
HarperCollins $22 0887307876

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Dare to Change Your Job and Your Life
Based on interviews with more than 5,000 adults from diverse backgrounds, Dare to Change Your Job and Your Life is a powerful book that will help you make the life changes you would like or were forced to consider. Full of positive, inspiring messages, this resource will help develop the knowledge, confidence, strength, and courage to take charge of your career. Find real purpose and embrace risks to enhance the quality of your life.
Jist $14.95 156370224X

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The Seven Spiritual Laws of Success
Follow The Seven Spiritual Laws of Success for guidelines on a rewarding life and career. Deepak Chopra shares simple, powerful principles that can be applied to all areas of your life.
Amber-Allen Publishing/New World Library $14 1878424114

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Management Would Be Easy...If It Weren't For the People
Organizational psychologist Patricia J. Addesso has put her commonsense approach to workplace psychology into a whimsically titled yet serious book, Management Would Be Easy . . . If It Weren't for the People. This workplace survival guide is a must for business professionals.
Amacom $17.95 0814479154

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The Drama of Leadership
The Drama of Leadership helps readers identify what type of leader they are and shows them how to interact with others to achieve success in their organization. This is a passionate appeal to develop the kind of leaders that can take us into the 21st century.
Wiley $27.50 0471148431

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October

Investor's Business Daily Guide to the Markets
Investor's Business Daily Guide to the Markets covers the basics behind each market, outlines its historical origins, and walks readers through the various methods available to achieve the best returns on their investments. This guide covers the entire financial marketplace.
Wiley $16.95 0471154822

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September

The Great American Deception
By Ravi Batra
American families are feeling the devastating effects of an ongoing economic crisis. The state of the U.S. economy and politicians who control its fate are to blame, says economist Ravi Batra. The Great American Deception exposes the outdated ideas that both political parties use in a failed effort to control the situation.
Wiley $24.95 0471165565

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Inspire Any Audience
By Tony Jeary
This book is a well-organized toolchest, a collection of ideas that will improve your performance in front of any room. It covers a wide range of subjects from solving those "nervous jitters" to using tools effectively. The shortcuts and secrets of the pros contained in Inspire Any Audience will make you a more effective presenter.
Trophy $14.95 1883454077

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The Empire God Built
By Alec Foege
He's a visionary, and a savvy businessman with the know-how to achieve fiscal and political goals with ease. The Empire God Built goes behind the scenes for an in-depth profile of Pat Robertson, a media mogul, global entrepreneur, head of the Christian Coalition, and yes, a televangelist. Find out how one man mastered all this to spread his message.
Wiley $24.95 047115993X

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Making 2+2=5
By John H. Zenger
People are the key to gaining ground in productivity. With 40 years of detailed business experience, Making 2+2=5 shares 22 steps any firm can implement to outdistance the competition by incorporating the human side of the equation. Employees are the critical resource most firms too often ignore.
Irwin Professional Publishing $22.95 0786310944

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cyberwriting
By Joe Vitale
The online world is heavily dependent on good writing--and the more powerful your writing skills, the better chance you have for business success in cyberspace. cyberwriting provides you with exactly what you need to create copy that's geared to online conventions, technology, and culture.
Amacom $18.95 0814479189

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The Under 35 Guide to Starting and Running Your Business
By Lisa Shaw
Control your own future with the practical steps provided in The Under 35 Guide. Young entrepreneurs are profiled for direct answers to real-life questions like where to get money after you've maxed out credit cards, start-up tactics, attention-getters, and more.
Upstart Publishing $14.95 1574100297

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Cooperate to Compete
This book offers you a simple but revolutionary strategy for forming mutually rewarding relationships with customers, suppliers, and even competitors. Cooperate to Compete will give you a wealth of ideas that you can begin putting to work today to remain competitive tomorrow.
Van Nostrand Reinhold $24.95 0442022530

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Intimacy on the Run
Learn how to build a rich marriage in a time-pressured world with Intimacy on the Run, a resource for managing the competing claims of work and home. Principles are based on Christian teachings and show couples how to build stronger, more fulfilling lives while navigating the demands of careers and children.
Dimensions for Living $10 068701770X

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Coaching Knock Your Socks Off Service
By Kristin Anderson
Getting the best customer service possible from your employees doesn't just happen automatically. Coaching Knock Your Socks Off Service motivates and instructs frontline personnel on how to perform their best and meet new situations head-on. Anyone can use these skills for daily challenges.
Amacom $17.95 0814479359

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Best Boss, Worst Boss
By James B. Miller
Take a look at the highlights and the lowlights of business leadership in Best Boss, Worst Boss. Antics of the most outrageous bosses nominated for "worst" will make you laugh or turn your stomach, but each have valuable lessons. Gain tips from the "best" leaders bosses will want to emulate.
Summit $22.95 156530201X

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Follow Your Career Star
Discover your true calling in a world of possibilities with Follow Your Career Star. Find out who you are, what you can do, and how to turn your life and career around. Powerful meditation exercises reveal your hidden talents by revealing your inner self. Discover true happiness and a career to last a lifetime.
Kensington $15 1575660431

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Working for Yourself
Don't delay taking the plunge if you're considering self-employment. Find out all you'll need to know in Working for Yourself, a resource that points out pros and cons, how to manage finances and gain start-up capital, how to conduct market research, and how to hire key people.
Kiplinger $15 0812926455

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Wealth in a Decade
By Brett Machtig
Super investor Brett Machtig defines wealth as the ability to live off the return generated by an investment portfolio. Wealth in a Decade will explain how readers can achieve this wealth in as few as ten years by following Machtig's ten laws of creating wealth, practical ideas for debt reduction, adn savings tips and spending hints.
Irwin Professional Publishing $24.95 0786310723

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Against the Gods
By Peter L. Bernstein
In an exploration of how risk propelled the process of science and enterprise into the modern world, Against the Gods is a theory book worth investigating. It explores concepts such as probability, uncertainty, the distinction between skill and chance, gambling, investing, and rational versus irrational thinking.
Wiley $27.95 0471121045

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Redefining Corporate Soul
By Allan Cox
What separates a company of wage slaves from one filled with motivated, enthusiastic workers? Redefining Corporate Soul opens pathways to help readers rediscover purpose, instill team values, and maximize opportunities from information technology to fulfil organizational goals.
Irwin Professional Publishing $24.95 078630555X

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The Best of Business Quotations
This collection of quotations by busuness leaders is a motivating, encouraging gift for everyone in business. With a strong emphasis on integrity, The Best of Business Quotations covers ambition, opportunity, hard work, and striving for success.
Exley Giftbooks $6.99 1850152667

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July

Redefining Corporate Soul
By Allan Cox
What separates a company of wage slaves from one filled with motivated enthusiastic workers? Redefining Corporate Soul opens pathways to help you rediscover purpose, instill team values, and maximize opportunities from information technology to fulfill organizational goals and destiny.
Irwin Professional $24.95 078630555X

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The 7 Universal Laws of Customer Value
By Stephen C. Broydrick
Learn practical methods to encourage profits and ate employees in The 7 Universal Laws of Customer Value. Each chapter describes a way to add value to a product or service, and shares secrets on how to defy comparison, select customers, remove risk, stay honest, consistent, and more. These are insights you can't afford not to use.
Irwin Professional $24.95 0786307323

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25 Management Lessons From the Customer's Side of the Counter
By James H. Donnelly, Jr.
Customers tell it like it is when explaining how management can improve their satisfaction level. 25 Management Lessons From the Customer's Side of the Counter provides real-life lessons on how to manage, lead, and satisfy people. Learn how to overcome communication barriers and inflexible policies, and more.
Irwin Professional $16.95 0786310049

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Keeping Teams on Track
What happens to teams after they're launched? Keeping Teams on Track focuses on the solutions to successful transitions to teamwork. It provides the reasons why teams struggle, the challenges facing firms when teams are implemented, and the tools and techniques for nurturing teams through the process.
Irwin Professional $30 0786304758

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June

Fast Forward MBA in Business and Fast Forward MBA in Finance
Fast Forward MBA in Business provides the tools you need to find answers fast. The basics in marketing, economics, corporate culture, and leadership is covered in concise, complete chapters. Numbers are the language of business. Fast Forward MBA in Finance helps you make sense of them fast. Budgeting, investment performance, capital gains, cash flow, and more are explained in detail. Understand the theory and apply it in real situations.
John F. Wiley $12.95 each
Business 0-471-14660-9

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Finance 0-471-10930-4

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Hook 'em
By Ken Matejka
Use the right kind of bait to keep your audience interested with Hook 'em, a practical guide for communicating with any business group. Inspiring quotes, ample doses of humor, action exercises and technical information for quick use are the strategies that will train any manager how to speak and write effectively.
Amacom $17.95 0814479014

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May

Market Unbound
Sweeping changes in the world economy await. Market Unbound explores the implications of an open global market under no one's control. Extensive research, studies, and relevant examples show consequences for government, investors, and other financial groups. Learn how to survive and thrive.
John F. Wiley $27.95 0471144460

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Sales Shock!
By Mack Hanan
Traditional selling is dead. Technology, globalism, and a focus on quality are changing the business world at a shocking rate. Sales Shock! will ensure that your business stays up with the changes and escapes the trap of a "sales" approach. Create in-depth, ongoing partnerships in creative niche markets. That's the ticket to growth!
Amacom $21.95 0814402488

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April

Keeping the Team Going
By Deborah Harrington-Mackin
If you need practical advice on regaining the momentum of veteran teams, then Keeping the Team Going is the tool kit you must have to refuel them. Learn to rebuild team enthusiasm to pursue original goals and maintain the commitment that often elude teams down the long stretch.
Amacom $18.95 0814470084

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