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This book is an example of the first and second, and perhaps even the third, type of management book. It commands attention with its authoritative endorsements by the likes of Mark Twain and Mahatma Gandhi, among others. It's the first management book I've read to be endorsed by these historical figures. Alas, their praises are sung prominently on the dust jacket and are much more difficult to locate in the book.
All the author ever needed to know, according to his "Welcome!" chapter, was learned at a high school summer job at Wilson's Fish Market. Essentially, the lessons were a variation on how to succeed in business without really trying. As we all know, however, one sometimes cannot help but try. Thus the first chapter is titled "Leadership Is Hard." Some of this difficulty can be ameliorated through management involvement in role-playing exercises, and Thomas does present some ingenious ones.
The second chapter, "Communication Is Important," tells how to avoid tasteless humor, use gestures and facial expressions, and master non-linear presentations. The third chapter focuses on process change, and the fourth addresses time management, dressing and touching. The last chapter is a parody of consultants. Well under 200 pages, and amply illustrated at that, this book would be a great buy for someone who can't get to a bookstore to read it off the shelf. Everyone in the stressful world of management knows someone who fits this description.
Michael Pellecchia writes about business and finance books each month He can be reached at michael_pellecchia@bookpage.com.
©1997, ProMotion, inc.
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