BUSINESS SELECTIONS

February January 1997 October September
  • The Great American Deception
    By Ravi Batra
    American families are feeling the devastating effects of an ongoing economic crisis. The state of the U.S. economy and politicians who control its fate are to blame, says economist Ravi Batra. The Great American Deception exposes the outdated ideas that both political parties use in a failed effort to control the situation.
    Wiley $24.95 0471165565


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  • Inspire Any Audience
    By Tony Jeary
    This book is a well-organized toolchest, a collection of ideas that will improve your performance in front of any room. It covers a wide range of subjects from solving those "nervous jitters" to using tools effectively. The shortcuts and secrets of the pros contained in Inspire Any Audience will make you a more effective presenter.
    Trophy $14.95 1883454077


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  • The Empire God Built
    By Alec Foege
    He's a visionary, and a savvy businessman with the know-how to achieve fiscal and political goals with ease. The Empire God Built goes behind the scenes for an in-depth profile of Pat Robertson, a media mogul, global entrepreneur, head of the Christian Coalition, and yes, a televangelist. Find out how one man mastered all this to spread his message.
    Wiley $24.95 047115993X


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  • Making 2+2=5
    By John H. Zenger
    People are the key to gaining ground in productivity. With 40 years of detailed business experience, Making 2+2=5 shares 22 steps any firm can implement to outdistance the competition by incorporating the human side of the equation. Employees are the critical resource most firms too often ignore.
    Irwin Professional Publishing $22.95 0786310944


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  • cyberwriting
    By Joe Vitale
    The online world is heavily dependent on good writing--and the more powerful your writing skills, the better chance you have for business success in cyberspace. cyberwriting provides you with exactly what you need to create copy that's geared to online conventions, technology, and culture.
    Amacom $18.95 0814479189


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  • The Under 35 Guide to Starting and Running Your Business
    By Lisa Shaw
    Control your own future with the practical steps provided in The Under 35 Guide. Young entrepreneurs are profiled for direct answers to real-life questions like where to get money after you've maxed out credit cards, start-up tactics, attention-getters, and more.
    Upstart Publishing $14.95 1574100297


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  • Cooperate to Compete
    This book offers you a simple but revolutionary strategy for forming mutually rewarding relationships with customers, suppliers, and even competitors. Cooperate to Compete will give you a wealth of ideas that you can begin putting to work today to remain competitive tomorrow.
    Van Nostrand Reinhold $24.95 0442022530


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  • Intimacy on the Run
    Learn how to build a rich marriage in a time-pressured world with Intimacy on the Run, a resource for managing the competing claims of work and home. Principles are based on Christian teachings and show couples how to build stronger, more fulfilling lives while navigating the demands of careers and children.
    Dimensions for Living $10 068701770X


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  • Coaching Knock Your Socks Off Service
    By Kristin Anderson
    Getting the best customer service possible from your employees doesn't just happen automatically. Coaching Knock Your Socks Off Service motivates and instructs frontline personnel on how to perform their best and meet new situations head-on. Anyone can use these skills for daily challenges.
    Amacom $17.95 0814479359


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  • Best Boss, Worst Boss
    By James B. Miller
    Take a look at the highlights and the lowlights of business leadership in Best Boss, Worst Boss. Antics of the most outrageous bosses nominated for "worst" will make you laugh or turn your stomach, but each have valuable lessons. Gain tips from the "best" leaders bosses will want to emulate.
    Summit $22.95 156530201X


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  • Follow Your Career Star
    Discover your true calling in a world of possibilities with Follow Your Career Star. Find out who you are, what you can do, and how to turn your life and career around. Powerful meditation exercises reveal your hidden talents by revealing your inner self. Discover true happiness and a career to last a lifetime.
    Kensington $15 1575660431


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  • Working for Yourself
    Don't delay taking the plunge if you're considering self-employment. Find out all you'll need to know in Working for Yourself, a resource that points out pros and cons, how to manage finances and gain start-up capital, how to conduct market research, and how to hire key people.
    Kiplinger $15 0812926455


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  • Wealth in a Decade
    By Brett Machtig
    Super investor Brett Machtig defines wealth as the ability to live off the return generated by an investment portfolio. Wealth in a Decade will explain how readers can achieve this wealth in as few as ten years by following Machtig's ten laws of creating wealth, practical ideas for debt reduction, adn savings tips and spending hints.
    Irwin Professional Publishing $24.95 0786310723


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  • Against the Gods
    By Peter L. Bernstein
    In an exploration of how risk propelled the process of science and enterprise into the modern world, Against the Gods is a theory book worth investigating. It explores concepts such as probability, uncertainty, the distinction between skill and chance, gambling, investing, and rational versus irrational thinking.
    Wiley $27.95 0471121045


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  • Redefining Corporate Soul
    By Allan Cox
    What separates a company of wage slaves from one filled with motivated, enthusiastic workers? Redefining Corporate Soul opens pathways to help readers rediscover purpose, instill team values, and maximize opportunities from information technology to fulfil organizational goals.
    Irwin Professional Publishing $24.95 078630555X


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  • The Best of Business Quotations
    This collection of quotations by busuness leaders is a motivating, encouraging gift for everyone in business. With a strong emphasis on integrity, The Best of Business Quotations covers ambition, opportunity, hard work, and striving for success.
    Exley Giftbooks $6.99 1850152667


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July
  • Redefining Corporate Soul
    By Allan Cox
    What separates a company of wage slaves from one filled with motivated enthusiastic workers? Redefining Corporate Soul opens pathways to help you rediscover purpose, instill team values, and maximize opportunities from information technology to fulfill organizational goals and destiny.
    Irwin Professional $24.95 078630555X


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  • The 7 Universal Laws of Customer Value
    By Stephen C. Broydrick
    Learn practical methods to encourage profits and ate employees in The 7 Universal Laws of Customer Value. Each chapter describes a way to add value to a product or service, and shares secrets on how to defy comparison, select customers, remove risk, stay honest, consistent, and more. These are insights you can't afford not to use.
    Irwin Professional $24.95 0786307323


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  • 25 Management Lessons From the Customer's Side of the Counter
    By James H. Donnelly, Jr.
    Customers tell it like it is when explaining how management can improve their satisfaction level. 25 Management Lessons From the Customer's Side of the Counter provides real-life lessons on how to manage, lead, and satisfy people. Learn how to overcome communication barriers and inflexible policies, and more.
    Irwin Professional $16.95 0786310049


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  • Keeping Teams on Track
    What happens to teams after they're launched? Keeping Teams on Track focuses on the solutions to successful transitions to teamwork. It provides the reasons why teams struggle, the challenges facing firms when teams are implemented, and the tools and techniques for nurturing teams through the process.
    Irwin Professional $30 0786304758


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June
  • Fast Forward MBA in Business and Fast Forward MBA in Finance
    Fast Forward MBA in Business provides the tools you need to find answers fast. The basics in marketing, economics, corporate culture, and leadership is covered in concise, complete chapters. Numbers are the language of business. Fast Forward MBA in Finance helps you make sense of them fast. Budgeting, investment performance, capital gains, cash flow, and more are explained in detail. Understand the theory and apply it in real situations.
    John F. Wiley $12.95 each
    Business 0-471-14660-9


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    Finance 0-471-10930-4


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  • Hook 'em
    By Ken Matejka
    Use the right kind of bait to keep your audience interested with Hook 'em, a practical guide for communicating with any business group. Inspiring quotes, ample doses of humor, action exercises and technical information for quick use are the strategies that will train any manager how to speak and write effectively.
    Amacom $17.95 0814479014


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May
  • Market Unbound
    Sweeping changes in the world economy await. Market Unbound explores the implications of an open global market under no one's control. Extensive research, studies, and relevant examples show consequences for government, investors, and other financial groups. Learn how to survive and thrive.
    John F. Wiley $27.95 0471144460


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  • Sales Shock!
    By Mack Hanan
    Traditional selling is dead. Technology, globalism, and a focus on quality are changing the business world at a shocking rate. Sales Shock! will ensure that your business stays up with the changes and escapes the trap of a "sales" approach. Create in-depth, ongoing partnerships in creative niche markets. That's the ticket to growth!
    Amacom $21.95 0814402488


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April

  • Keeping the Team Going
    By Deborah Harrington-Mackin
    If you need practical advice on regaining the momentum of veteran teams, then Keeping the Team Going is the tool kit you must have to refuel them. Learn to rebuild team enthusiasm to pursue original goals and maintain the commitment that often elude teams down the long stretch.
    Amacom $18.95 0814470084


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March

  • Vroom! Turbo-Charged Team Building
    Get in on the action with Vroom! Turbo-Charged Team Building, a business/comic book that puts a fresh spin on a managment trend that is here to stay! Follow a research-and-development team through an imposing task as managers and workplace heroes role-play in this fun and informative presentation.
    Amacom $14.95 0814479006


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  • Stop Selling, Start Partnering
    Today's customers want help to solve high-level strategic problems, and make and save money. Stop Selling, Start Partnering shows how to build lasting partnerships with buyers, design and nurture customer-focused groups, and quickly adapt to market changes while improving profits. Valuable advice and personal anecdotes outline the program.
    Wiley $14.95 0471147419

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January
  • The Ernst & Young Tax Guide 1996
    Get the most current tax help available with The Ernst & Young Tax Guide 1996, the #1 Tax Guide on bestseller lists nationwide. Includes tax return forms, tax-trimming tips, and more.
    Wiley $14.95 0471126152


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  • The Ernst & Young Tax Saver's Guide 1996
    This year-round companion to the Ernst & Young Tax Guide gives taxpayers hundreds of everyday planning tips and strategies for lowering their taxes in 1996 and beyond. The Ernst & Young Tax Saver's Guide 1996 includes expanded coverage of mutual funds and easy-to-use charts and tables.
    Wiley $10.95 0471126160


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  • Networking Success: How to Turn
    Business & Financial Relationships into Fun & Profit

    By Anne Boe
    Networking is the key to opening doors to success in business and personal relationships. In Networking Success, Anne Boe reveals to you the most efficient ways to achieve peak performance. You will learn how to reduce your workload, increase productivity, and establish your freedom of expression.
    Health Communications, Inc. $12.95 1558743650


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  • The Art of the Fresh Start: How to Make and Keep
    Your New Year's Resolutions for a Lifetime

    By Glenna Salsbury
    In, The Art of the Fresh Start, Glenna Salsbury will provide you with the tools to uncover the values that guide you, and lead you to discover what you want to achieve and how to get there through internal motivation. By following these powerful principles, you'll immediately begin to experience the masterpiece that is your life.
    Health Communications, Inc., $9.95 1-55874-364-2


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  • The Master Motivator: Secrets of Inspired Leadership
    By Mark Victor Hansen and Joe Batten
    Two of the world's most renowned motivational speakers have joined forces to bring you the definitive book on motivating others. Joe Batten and Mark Victor Hansen have teamed up to show you how to inspire top performance from yourself and those you lead: how you can become The Master Motivator.
    Health Communications, Inc. $9.95 1558743553


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  • The Real Truth About Mutual Funds
    By Herbert Ringold
    Herb Ringold, a seasoned authority on personal finance, knows the truth about mutual funds. In The Real Truth About Mutual Funds he shares that truth with any investor who's tired of relying on guessing and luck.
    Amacom $21.95 0-8144-0314-X


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  • Tax and Preparation Made Easy for the Self-Employed
    By Gregory L. Dent and Jeffrey Johnson
    In Tax and Preparation Made Easy for the Self-Employed, Gregory L. Dent and Jeffrey Johnson give money-saving tips and line-by-line tax help for the growing number of people who work for themselves.
    Wiley $15.95 0471114936


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  • The Budget Kit CD-ROM
    Now you can create a smart budget that saves you time and money all year long with this fully interactive CD-ROM and book set. The Budget Kit will help your money grow with expert advice, and all the worksheets, forms, and facts you need for sound financial success!
    Dearborn CD-ROM only 0793116694


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    Book/CD-ROM set 0793116678


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  • Empowerment Takes More Than a Minute
    By John P. Carlos
    Empowerment Takes More Than a Minute explains how to empower the work force by changing old mindsets to a supportive, responsible work environment in which everyone can do their best. Learn three key secrets managers can use for greater success.
    Berrett-Koehler Publishers $20 1881052834


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  • Electronic Job Seach Revolution
    Electronic Resume Revolution
    Find your best job prospect with the skills you develop in Electronic Job Search Revolution and Electronic Resume Revolution. Scan the latest job search services online, learn in-house tracking systems, and how to customize resumes that grab the attention of both computers and human readers. Keyword formats, graphic and type elements, and video interview tips are included.
    Wiley $12.95 each (paperback)
    Job Search 0-471-11576-2


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    Resume 0471115843


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  • The Portable MBA in Investment
    By Peter L. Bernstein
    The best-selling author of Capital Ideas brings us this landmark investment book. The Portable MBA in Investment includes in-depth talks on today's market, setting objectives, asset valuation, investment strategies, managing risks, and measuring performance. It's a comprehensive look at investment principles and profitable portfolios.
    Wiley $27.95 0471106615


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  • Profit from Experience
    By Gil Amelio
    Learn the secrets of transformation management from a man who took a failing firm and made it a two billion-dollar organization. Profit from Experience is the story of Gil Amelio's strategy to save National Semiconductor. Learn which action plan, issues, TEAM programs, and attributes are best suited for your firm.
    Van Nostrand Reinhold $24.95 0442020554


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  • 101 Businesses You Can Start on the Internet
    By Daniel S. Janal
    Thinking about starting your own business on the Internet but don't know where to start? Look no further. In 101 Businesses You Can Start on the Internet, Daniel S. Janal provides you with ideas and guides you on promoting and selling on the Internet.
    Van Nostrand Reinhold $24.95 0442022026


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  • A Portfolio of Business Jokes
    Exley Giftbooks has put together a collection of the funniest jokes for those poor souls who spend their lives doing business in A Portfolio of Business Jokes. Cartoon illustrations are included in this pocket-size joke book suited for any business person.
    Exley Giftbooks $6.99 1850152594


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  • Life is a Contact Sport
    By Ken Kragen
    Fueled by his ebullient personality and his fascinating stories of the entertainment industry, master strategist Ken Kragen distills the essence of his 35-year career in Life is a Contact Sport. As a personal manager, television producer, talent adviser, and fund-raiser, he shares 10 key principles for proven success.
    Quill $12 0688146228


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