Brain$ell
Harnessing the Selling Power
of Your Whole Brain
By Tony Buzan and Richard Israel
McGraw-Hill, $19.95
ISBN 0070094624
Skill builders for thinking, selling, and speaking
Review by Michael Pellecchia
Tony Buzan is billed as "the world famous creator of Mind Maps." He is indeed a well-known expert on the use of left brain and right brain techniques to think, create, communicate, and motivate. Anyone who uses "idea maps" or other such devices which spread your lists, priorities, and projects on a flat plane so you can relate them to each other, is indebted to Buzan. With his co-author, a successful sales trainer, Buzan has assembled skill building exercises and motivational exhortations in this self-improvement tome packaged especially for people who sell.
This book brings together a host of helpful self-improvement techniques, along with the proven skill builders which can help you improve almost as quickly as you want to.
Michael Pellecchia writes about business and finance books each month He can be reached at michael_pellecchia@bookpage.com.
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