Her book contains many exercises for meticulously crafting that one and only enterprise out of systematically scrutinizing your own personal variables. The author is very adept at illustrating her concepts with real-life examples. As a result, "nichecraft" is not just another word for marketing. It is a vivid construction which takes in every aspect of business that can lead to success.
Michael Pellecchia writes about business and finance books for this publication. He can be reached at michael_pellecchia@bookpage.com.
©1996, ProMotion, inc.