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What separates a company of wage slaves from a corporation filled with motivated, enthusiastic employees?
This thoughtful, high-concept book, Redefining Corporate Soul, opens new pathways that help the reader rediscover corporate purpose, instill team values and maximize opportunities from information technology -- all creating organizational advantage.
The author of the best-selling book Straight Talk for Monday Morning (Wiley, 1990), Allan Cox uses an easy, anectdotal style to reflect on what makes people and organizations tick. His uncanny perspectives and unique ideas, developed over more than 30 years working with leading executives, are even more timely in the globally wired world -- where misunderstood e-mails, voice mails and faxes, far-flung "virtual" teams and an explosion of new technologies have left managers trying to hold the corporation together. This book delves right into the corporate soul, snagging the critical atoms of the company nucleus, showing by example how to make your company pull together -- at the right speed and in the same direction.
Redefining Corporate Soul reveals:
Julie Liesse is an award-winning business journalist, well-regarded interviewer and former Chicago bureau chief of Advertising Age, a leading weekly business publication.
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