Marketing Online
Low-Cost, High-Yeild Strategies
for Small Businesses & Professionals
By Marcia Yudkin
Plume Original, $12.95
ISBN 0-452-27529-6
Marketing in the '90s
Review by Michael Pellecchia
Marketing Online: Low-Cost, High-Yield Strategies for Small Businesses & Professionals by Marcia Yudkin. Finding business online is both a challenge and a bonanza for solo practitioners. It's a challenge because many online chat and conversation areas, message boards, etc. discourage solicitation. It can be a bonanza if a vast networking effort produces even one consistent and well-paying client. That's because the cost of networking and publicity, as opposed to electronic advertising, is pretty much limited to the cost of your time and the nominal costs of your online subscription and computer setup.
Marcia Yudkin is a communications expert with strong knowledge of publicity. She has expertise and personality, which give her a good instinct for the etiquette behind a successful online marketing effort. She combines her own experience with those of her vast network of resources to help you get your feet wet with the myriad online services, newsgroups, and other choices for online communications. Her newest book is a handy introduction to a sometimes confusing subject.
Michael Pellecchia writes about business and finance books each month. He can be reached at michael_pellecchia@bookpage.com.
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