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Hal Zina Bennett, author of Write from the Heart, writes, "I cannot begin to tell you how many books I've seen get into trouble and not find their niche in the marketplace because their authors weren't clear about their readership."
Bennett also writes: "You may not be saying something that multitudes before you haven't said, but the way you say it, the particular spin you put on it, colored and tempered by your unique life experience, allows some to hear it for the first time."
Bennett's Write from the Heart and Soden's Hook Spin Buzz are two of the most valuable communication books I've seen in a long time.
Michael Pellecchia writes about business and finance books each month. He can be reached at michael_pellecchia@bookpage.com.
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