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I'm going to give away something from On Negotiating by Mark H. McCormack. Doing this might persuade you of the value of McCormack's negotiating advice. If you don't know this author from some of his previous work, such as The 110% Solution, or What They Don't Teach You at Harvard Business School, this first of a several-volume business series by McCormack may be a good introduction.
OK, here's the freebie, edited for space:
Five reasons people don't think big:
1. They don't know what big is.
2. They are locked in the past.
3. They look behind them for guidance.
4. They want to be in the game at any cost.
5. They are surrounded by small numbers.
OK, some of these need a little explanation. So buy the book. And think big.
Michael Pellecchia writes about business and finance books each month. He can be reached at michael_pellecchia@bookpage.com.
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