Hook Spin Buzz
Hook Spin Buzz
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Know your audience, writes Garrett Soden, author of Hook Spin Buzz, "Observing, listening, and thinking about your audience will help you inhabit the mind of your audience and enable you to imagine what your message will look like to them." Bennett's Write from the Heart and Soden's Hook Spin Buzz are two of the most valuable communication books I've seen in a long time.
Michael Pellecchia writes about business and finance books each month. He can be reached at michael_pellecchia@bookpage.com.
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