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Bouncing back
How to manage your investments during the downturn REVIEWS BY SUSAN RUCCI What a difference a year can make, especially if you have a 401k or other investments in the stock market. Now that the Wall Street bubble has burst, what's an individual investor to do? A new batch of books sets out to prove that even in bad economic times, you can turn your stock portfolio, bank account or retirement fund around and rebound financially.
Two of the best books are part of Wiley's Little Book, Big Profits series that focuses on all things financial, from investment strategies to long-term economic trends. My favorite is The Little Book That Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets by David M. Darst, a managing director at Morgan Stanley. Darst says to thrive financially today you must practice asset allocation, compiling a financial portfolio with assets that make money when the economy is doing well, but also including assets that make money when the economy slows down. He says it's the approach the wealthy use to maintain their lifestyle even in tough economic times. Darst writes in a reader-friendly manner, often using football analogies to make a point. One of his strongest chapters is called "Building Your House," which compares a financial portfolio to a person's home. He writes that much like a house, a portfolio should reflect an investor's personality and should be "built" to have a mixture of assets that are functioning (steady and reliable, like bonds) and fun (riskier, but with a potentially bigger payoff, like stocks). In another compelling chapter called "The Road Less Traveled That You Should Take," Darst rightly argues that most people no longer have any choice but to be actively engaged in managing their financial portfolio because the days of a guaranteed pension are gone forever. Now all the responsibility rests on the individual.
By David M. Darst Wiley $19.95, 208 pages ISBN 9780470250044
By Peter Schiff Wiley $19.95, 264 pages ISBN 9780470383780
Another book that urges a more global approach to your financial portfolio is Game Over: How You Can Prosper in a Shattered Economy by Stephen Leeb. The book went to print just as the Dow began its tumble last fall. Leeb's premise is fairly depressing; he argues that the economy will take years to recover from inflation, the weakening dollar and, most importantly, runaway national debt. He spends more than half the book discussing resource shortages like oil and water (the latter being the more interesting read of the two) and emerging alternative energies. Leeb urges investors to create portfolios that are inflation-proof and to invest in industries that produce high rates of return in spite of high inflation. Like other authors featured here, he urges investment in gold through exchange-traded funds or individual gold companies. Another interesting nugget from Leeb: he says the last thing any investor should do is turn investments into cash. He contends that money in a checking or savings account will not earn nearly the amount of interest needed to compensate for the decline in its value because of inflation.
By Stephen Leeb Business Plus $25.99, 256 pages ISBN 9780446544801
By Jim Jubak Crown $25, 352 pages ISBN 9780307407818
Most of these books rely on the premise that the reader has money to invest and time to wait out the investment payoffs. What they don't address are the day-to-day financial struggles so many people are facing as jobs vanish and the economy spirals downward. The need for help in those areas should create a bull market in financial advice books as the new year progresses.
By Ken Fischer Wiley $24.95, 228 pages ISBN 9780470285367 This will be another tough year in the housing market, with foreclosures expected to remain at their highest numbers in more than a decade. Two recent books offer timely advice for those facing difficult choices about their homes.
How to Sell a House Fast in a Slow Real Estate Market by William Bronchick and Ray Cooper is a smart, fairly fast read on what to do to get your house sold quickly. Some suggestions are obvious: invest in paint, new rugs and curb appeal. Other advice is simply interesting, like knowing the supply quotient for your neighborhood (divide the number of homes for sale by the number of closings in the last 30 days). If you have the time and/or live in the home, the authors recommend you do the selling yourselfyou'll get to pocket a real estate agent's three to six percent commission. And there are good ideas about what to do if several months have passed and your home still hasn't sold (try the round-robin strategy, which involves holding an open house over a two-day period and then taking bids from all prospective buyers).
By William Bronchick and Ray Cooper Wiley $19.95, 240 pages, ISBN 9780470382608
By Lloyd Segal AMACOM $19.95, 368 pages ISBN 9780814413302 Susan Rucci is a TV news producer who writes from Washington, D.C.
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